Page 5 - Brand Style Guide (UNAM) 2023 Ed-1

2. BRAND
POSITIONING

As a fast developing institution, it
became necessary to re-align the
brand to cater for a better balance
in research and teaching, speak
to its students and stakeholders
alike, while addressing the needs
of a country. This was achieved
by incorporating elements from
the past, present and future, while
maintaining the institution’s vision: To
be a sustainable international hub
of excellence in higher education,
training, research and innovation by
2030.

Unbound from tradition, UNAM
is uniquely positioned to offer
relevant and innovative academic
programmes and outputs.

In looking at the past, present and
future of the institution, a consensus
was reached that one should open
one’s mind to the endless possibilities,
ideas, concepts, the vastness of the
country, the wisdom of its people,
research, etc, etc. A clear common
denominator - OPEN YOUR MIND
- emerged. A denominator that
answers all questions on possibilities,
new research ideas, etc. In other
words, open your mind to anything
possible, doable, achieveable, etc.

3. BRAND PURPOSE

By always remaining objective and
critical, we create relevant, future-fit
qualifications.

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