Page 4 - Brand Style Guide (UNAM) 2023 Ed-1

1. INTRODUCTION

The University of Namibia currently
consists of 12 campuses, 4 faculties
and 17 schools, spread across the
country.

This Style Guide will provide staff
and students within the institution
with clear guidelines on use of
coat of arms, logos, colours, styling,
typography and photography,
amongst others. Service providers,

print companies, sign companies,
media houses, third party designers
will also be able to use this Style
Guide for correct applications of the
visual aspects of the UNAM Brand.

Users of the Style Guide should
never lose sight of the fact that

any Brand is much more than
just the visual aspect of things. It
is about perceptions and verbal
communication that flows across
the entire university community
while traversing all platforms
and interactions with various
stakeholders and/or customers of
the institution.

With this exercise the focus will thus
be on the visual communication

and tone of voice, to provide clear
guidance on the UNAM brand
identity.

Since the University has campuses
faculties and schools across Namibia,
it is important to always maintain a
SINGLE CONSISTENT BRAND, shared

amongst all stakeholders.
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