Page 3 - Brand Style Guide (UNAM) 2023 Ed-1

BRAND STYLE GUIDE
Contents

1. Introduction .......................................................................................................................... 4
2. Brand Positioning ................................................................................................................... 5
3. Brand Purpose ........................................................................................................................ 5
4. Brand Essence ........................................................................................................................ 6
5. Brand Strategy - Visually Depicted ...................................................................................... 7
6. Brand Elements ...................................................................................................................... 8
6.1 Coat of Arms ............................................................................................................... 8
6.2 University of Namibia Logo ........................................................................................ 9
a) Logo Lock-ups ................................................................................................. 9
b) Logo Variations .............................................................................................. 10
c) Logo Usage .................................................................................................... 10
d) Logo Construction ........................................................................................ 11
e) Logo Clear Space ......................................................................................... 11
f) Production Variations (In case of Limitations) ............................................ 12
g) Logo Lock-up Minimum Size Rule ................................................................ 12
h) Logo DONT’S.................................................................................................. 15
6.3 Colour Palette (Primary & Secondary Breakdowns) ............................................ 16
6.4 Colour Palette (Faculties, Schools, etc.) ................................................................ 17
6.5 School Symbols ......................................................................................................... 18
a) Symbol Do’s & Don’ts ................................................................................... 20
6.6 Typography ............................................................................................................... 21
6.7 Tag Line (Use) ............................................................................................................ 22
6.8 Anniversary Logos & Similar (Styling & Construction) ........................................... 23
6.9 Co- & Sub-Branding ................................................................................................. 24
a) Co-Branding .................................................................................................. 24
b) Sub-Branding ................................................................................................. 25
c) Styling and Positioning of Co-and Sub-Brand Logos................................. 26
7. Corporate Engagement & International Relations (CEIRD) ............................................. 27
7.1 Directorate: Visual Brand Responsibilities .............................................................. 27
8. Corporate Stationery ........................................................................................................... 28
9. Brand Update (Annually Reviewed) .................................................................................. 31
10. CORPORATE TEMPLATES, SIGNAGE ..................................................................................... 32
11. CORPORATE SIGNAGE (E.G. GATE (ENTRANCE), BUILDING & VEHICLE) .......................... 48

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