Page 110 - engage workbook

Example 2

Without a story: We have thousands of staff in the region who all share
a common goal: to provide excellent service to our
customers.

Across the region we provide a wide range of consulting
and business advisory services.
We have specialists in all major industries.

We are committed to helping you establish your business
in Asia.

With a story: We worked recently with a European clothing company Need
that was looking to break into the China and Asia
markets. Initially they had two requirements. Their main
request was for us to conduct a market study to confirm
the potential for sales of their clothing. In the course of
understanding their plans it also became clear that they
needed help to set up a local design operation to design
clothes for the Asian figure.

We were able to quickly mobilize a team to conduct the Feature
market study. Second, we connected the customer with
two of our other customers already operating in the
China market, but in non-competing areas. Based on
the market survey, and the on-the-ground experience of
our other customers, the customer amended their plans.
They initiated an agreement with one of the customers
we introduced and had them set-up additional production
lines in their existing factories.

This accelerated their market entry and the company is Benefit
now successfully established with month on month sales
growing at double digit rates.

105 engage-universe.com