Page 108 - engage workbook

Remember to:

• Talk your buyers' language, not your language. Avoid jargon.
• Focus on value to the buyer. For every statement ask yourself “So what?”
• Express benefits in simple terms: time, money and comfort (personal well-being).

Activity

Take one of the features of your offering and express it using the N-F-B construct.

Learn
Challenge

103 engage-universe.com