Page 169 - engage workbook
P. 169
18 action planning
Trust
Consider individual buyers.
Calculate a Trust score for each based on the allocation of a score between 1 and 10 for
each element of the Trust Equation, where 1 is low and 10 is High.
1. Trust score: C + R + I = + + = 0 =
S 0 =
2. Trust score: C + R + I = + + = 0 =
S 0 =
3. Trust score: C + R + I = + + = 0 =
S 0 =
Which components do you need to focus attention on and what are you going to do to
improve your score?
© engage universe limited 164
