Page 182 - engage workbook
P. 182
Estimated budget required
Month Planned activities People, time, cash Planned progress
Oct Identify key buyer targets Me, Bob, Jayne, Kwan Completed buyer
and influencers. Analyze 10 hours total profiles
individual buyers
Identify key team Bob 2 hours Team identified and
members and brief on Jayne 3 hours briefed
XYZ account initiative Kwan 2 hours
Relationship scores
calculated
Nov Internal brainstorm: key Account team plus Interesting topics
topics to discuss others for discussion
identified
2 hours plus lunch
provided
Dec / Three lunches with three Me, Bob, Jayne, Kwan Identify areas where
Jan separate influencers at Lunch hours XYZ may need help
XYZ
Budget USD200 x 3 for
buyer lunches
Approved by: Date signed off:
Next review date:
177 engage-universe.com
