Page 184 - engage workbook
P. 184

Example: Overall relationship strategy




                Name       Sunita Rodriguez



                                               Now       3 months 6 months 12 months Ultimate

                Relation score                  43A         50T          60T         70T          70+
                (intimasee.com)





               Conversation plans
               (What will I say and do in each meeting in order to achieve the next shift in the relationship)


                 Discussion topics and questions         Value for buyer          Target outcomes

                 1st conversation
                 Sunita is new to the business, so try  Maybe some insights       She wants to meet
                 to understand her goals and share       into XYZ in the region.  again.
                 our experience of working with XYZ      Also maybe point
                 in the past. Also any trends we see     her in the direction
                 for the industry that might impact      of other people who
                 her success.                            might help her.



                 2nd conversation
                 Based on the first conversation, see    Help her think           Full understanding of
                 who in our organization has insights    through her goals and    her key priorities and
                 into her areas of interest and take     priorities.              where she thinks we
                 them along to this conversation.                                 might be able to help.
                                                         Specialist insights.
                 Offer ideas and gauge her reaction /
                 level of interest.



                 3rd conversation
                 Take specific ideas to Sunita on        Relevant ideas / help    Advance the level of
                 priority areas that she identified.     that she can use.        trust


                 Set aside some time to discuss the      Opportunity to pause     Confirm a project or
                 broader picture - how is she getting    and review her           some agreement to
                 on in the role; where has she made      progress, and get an     move an idea forward.
                 most progress and where are the         external perspective.
                 frustrations?                                                    Identify other areas
                                                                                  where we might help
                                                                                  her or where others
                                                                                  we know can help.



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