Page 193 - engage workbook
P. 193
Further reading
If you’re interested in understanding more about how 21st century approaches to building
better relationships and sales are developing, the following books may be of interest:
Title Author(s) Publisher (Year)
Brilliant Pitch Shaun Varga Prentice Hall (2009)
Dirty Little Secrets Sharon Drew Morgen Morgen Publishing (2009)
Give and Take Adam Grant Phoenix (2013)
How Dov Siedman Wiley (2007)
Nudge Richard Thaler & Cass Sunstein Penguin (2009)
Rain Making, 2nd Ed Ford Harding Adams Business (2008)
Selling is Dead Marc Miller & Jason Sinkovitz Wiley (2005)
Selling to the C-Suite Nic Read & Stephen Bistritz McGraw-Hill (2010)
Smarter Selling, 2nd Ed Keith Dugdale & David Lambert FT-Prentice Hall (2007, 2011)
SPIN Selling Neil Rackham McGraw-Hill (1988)
The Challenger Sale Matthew Dixon & Brent Adamson Portfolio, Penguin (2011)
The Speed of Trust Stephen M.R. Covey Simon & Schuster (2006)
The Trusted Advisor Maister, Green & Galford Simon & Schuster (2000)
The Truth About Trust David DeSteno Hudson Street Press (2014)
Thinking, Fast and Slow Daniel Kahneman Penguin (2012)
To Sell is Human Daniel Pink Riverhead, Penguin (2012)
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