Page 4 - engage workbook
P. 4

IoweU™









          Understanding





                                                                    Pressures
                                       Partner
                                                        Trust               Motivation
                                Social
                                                                   Role
                                           Technical
                                                                           Type
                                   Ad-hoc                                           Power and
                                                                                     Influence
                                                          Your
                                                     Relationship
                     Octagon™
                      Behaviors                                                             Octagon™
                                                                                            Behaviors


                                     Yourself                            Your Buyer
                    Bias                                                                          Bias
                                                         The
                                                     IoweU™

                                                    Approach
                        Email
                                   Engaging                                 Following           CC Notes
                                   Interest                                    Up

                      Phone
            I We You                          Uncovering         Presenting
            Framing          Face-           Opportunities                                   Flexing
                             to-Face                                Ideas                   Behaviors
                                                  and
                                              Challenges                           Need-
                                                                                  Feature-
                                                                                  Benefit
                             Focus-5   SHAPE                                              Storytelling
                                     Questioning
                                                                   LISTEN
                                                     Levels of
                                                     Thinking                    Q & A
                               Value     3-Strikes
                              Sheets       Rule
                                                              PEST
                                                    Spicy
                                                  Questions


          Skills












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