Page 9 - engage workbook
P. 9

1 introduction

               A desired position


               Many  consultants  /  salespeople  recognize  that  they  want  to  move  from  their  current
               situation to a position where:




                               “Buyers trust me and look for my opinion on matters
                                       other than my core area of expertise.”



                           “Buyers want to talk to me. They suggest new products or
                               services that I can develop which might help them.”




                                     “I am the natural provider of my offering.
                                           Price is a secondary concern.”



                           “Value is more important than price. I write fewer proposals
                            and work on more enjoyable and profitable assignments.”




                                       “I have fewer but deeper relationships
                                        where we enjoy working together.”



                                           “I have an ongoing relationship
                                  – there is no defining start or end to a project.”









































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