Page 40 - HaMizrachi Tisha B'Av AUS 2021
P. 40
Breathe
Without a Second Thought
aving previously air. After hard work and many rejections,
worked for their Aura Air raised 1.2 million dollars from
father’s heating, private investors. In 2020, with the onset
ventilation and of COVID-19, highlighting the necessity of
air conditioning their product, investors who had origi-
company, Aviad nally been skeptical and declined to fund,
and Eldar Shnaid- approached the brothers, leading Aura
erman understood Air to finish their second round of invest-
Hthat standard ven- ment with 3 million dollars. In June 2021,
tilation or air conditioning wasn’t enough after research proved the success of their
to prevent indoor air from being polluted technology – the ability to filter 99.9% of
with gases, aerosols or viruses. The Shnaid- the COVID-19 virus from the air – Aura Air
erman family ate, breathed, and slept air went public on the Tel Aviv stock market
quality. Their father filled their child- (AUSR), though they feel as though they are
hood with endless imagination. Running still just at the beginning of their journey.
in and around huge air hoses and venti-
lation ducts during summer vacations, The COVID-19 Effect
little did they know, this early childhood
fascination, those invaluable experiences Aura Air did not lay off any workers or put
would end up leading them to help the any workers on furlough during COVID-
world become a safer place and to dizzying 19, in fact, the small startup recruited
success. additional workers to create a team of
20 all committed to improving the air
In 2018, with past epidemics like SARS we breathe. At the same time, Aura Air
and MERS on their minds, the Shnaider- developed partnerships with existing man-
man brothers co-founded Aura Air in Tel ufacturing plants while simultaneously
Aviv, aiming to bring a product to market establishing its own independent produc-
that would purify and disinfect indoor tion plant.
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