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               away on its hard drive. Thinking, in these emergency situations, takes up

               too much time - it just gets in the way, and by the time you finally worked
               out a plan of action, it's usually too late.

                   Let’s  look  now  at  those  acquired  behaviour  patterns  and  fixed

               attitudes that prevent you from seeing the world about you as it really
               is.    In the course of your day-to-day personal and business life, you're

               bound to find yourself in contact with a widely varying range of people,
               some of them, perhaps, of a different culture or background to your own.

               They'll  also  have  all  kinds  of  different  personalities.  Now  the  word
               personality originates from the Latin word persona, which means ‘mask’.
               Every individual personality contains many different personas, each one

               of which has a specific purpose. A good way to picture how the persona
               works is to imagine it as being not just simply a collection of masks held

               in front of your face, but also as part of a costume that covers your whole
               body. If you take time out to look inside yourself and  how you have

               typically reacted to past experiences in  your own life, you’ll  begin to
               realise that one of the many ways in which a persona can function is to

               act as a shield that protects some of the more vulnerable bits of your
               inner reality from the outside world. Once you understand this - once
               you  understand  how  each  persona  can  function  as  an  all-enveloping

               disguise - you immediately gain a powerful new insight. A perceptive look
               at any persona mask you may be facing in your one-to-one encounters

               with other individuals will indicate for sure the presence of a set of fears
               of anxieties, resentments and feelings of vulnerability, not a million miles

               away from your own! Now, of course, in your own way, you're absolutely
               unique. There's nobody in the world quite like you. But then the same

               applies to every other person you meet! So what is it that goes to make
               up  the  apparent  difference  between  yourself  and  other  people?  The
               answer is, of course, the complex personality structures - the collection

               of personas that each one of us has created to deal with our various life
               experiences so far. The personality becomes our identity, the way we

               recognise ourselves and are recognised by others. So, personality and
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