Page 7 - IJL_SEMINAR

MO
ND
AY 4 SEPT
EM
BE
01
7
14.00 – In Conversation With... GEMOLOGUE’s Liza Urla
15.00 With nearly 100,000 followers on Instagram and an award-winning blog, Liza Urla is one of the most important
jewellery influencers on the web. Join journalist Rachael Taylor as she quizzes Liza about her life in jewels, dealing with being in demand with brands, what it’s like to document her every move and how to captivate jewellery lovers on social media channels.
Host: Rachael Taylor, Journalist Speaker: Liza Urla, Founder, GEMOLOGUE
15.30 – The Beginner’s Guide to Building a Social Media Strategy in 90 Minutes
17.00 Start-ups and small jewellery brands and retailers are often so focused on getting their product and brand
prepared for sales that they neglect the unfamiliar, yet vital, area of social media and therefore lose a massive opportunity to build brand awareness. Let Social Media strategist Warren Knight support you with his step-by-step 90 minute workshop, and help you set-up and start establishing a digital presence in 2017. The first 10 people through the door will receive a FREE copy of Warren’s Think Digital First book, written and designed specifically for the jewellery industry.
Warren Knight, Social Media Strategist & IJL 2017 Chief Social Media Editor
THE ACADEMY - OLYMPIA ROOM SPONSORED BY:
09.15 – Responsible Sourcing: How to Tackle Tricky Customer Questions and Up-Sell the Story behind 10.15 Your Jewellery
How important is responsible sourcing to your business? Do your sta need support with
answering di cult questions and would you like to know more about Fairtrade gold? Please feel free to join this session to hear an overview of the Fairtrade Gold category, frequently asked questions and suggested answers. Jen Shepherd, Gold Supply Chain Manager, Fairtrade Foundation
10.30 – Colombian Emerald Industry: Winds of Change
Emeralds from Colombia are among the world’s finest in terms of quality. Colombia has produced emeralds coveted around the world for centuries, and the future potential looks stronger than ever with significant reserves left to be exploited and initiatives for development of the industry. Join us for a fascinating presentation on the state of the Colombian emerald industry based upon one of GIA’s recent field expeditions to Colombia’s major emerald mines and visits to dealers and cutters in Bogota.
Francesca Lawley, Gemmology Instructor, GIA
PR Close to Home: How Regional Media Titles Can Support Your Business
Are you targeting national media titles when you could be generating better leads and opportunities closer to home? Experts from the worlds of PR and publishing explain how regional magazines, websites and events can bolster your brand and business outreach.
Host: Sarah Jordan, Founder & Director, The William Agency
Panellists: Eilidh MacDonald, Associate Director, Grove Communication Tony Long, Group Business Development Director, Runwild Media Group Claire Ridley, Editor, County Wedding Magazine
Jewel Fuel: How to Wow Your Customers on the High Street and Online
Attracting people into your shop is the first step to a sale. How can you make your jewellery store – physical or
online – stand out in their minds? Graham Soult of consultancy business CannyInsights.com shares his top tips.
Graham Soult, Retail Consultant, CannyInsights.com
11.15
11.30 – 12.15
12.30 – 13.30
14.00 – Win and Grow Your Sales with the Perfect Customer Journey
15.00 Are your customers wowed from the moment they walk through the door to the moment they leave? Jo
Henderson, founder of JHJ Consultancy shares her top tips in this practical workshop. Get ready to leave feeling inspired and motivated to improve your retail experience.
Jo Henderson, Founder, JHJ Consutancy
SEMINAR PROGRAMME
R 2
www.jewellerylondon.com
6