Page 9 - IJL_SEMINAR

SEMINAR PROGRAMME
MONDAY 4 SEPTEMBER 2017
13.30 – How to Promote Your Business Through E ective PR
14.30 Advice and guidance on creating e ective PR strategies for your business and converting great PR into sales.
Becky Guth, Director of Fashion Jewellery, Facets PR
Phoebe Fleetham, Fine Jewellery Account Manager, Facets PR
14.45 – Personal Security and Crime Awareness: Get Your Sta up to Speed with Expert Advice
15.45 Having identified a glaring hole in the high value jewellery trade’s approach to sta development and
securitytraining, expert and owner of Fox Surveillance and Security Solutions, Joel Adlington, will guide IJL exhibitorsand visitors through his fully accredited training courses targeted at sta development and security awareness.Both are designed to ensure the safety of sta and companies in the high value trade.
Joel Adlington, Owner, Fox Surveillance and Security Solutions
SKILLS LAB - WORKSHOP SPACE SPONSORED BY:
10.30 – How to Become a Fairtrade Sales Ambassador
11.30 Discover how to access the Fairtrade Foundation’s free online training course to empower your sta tobecome an ambassador for Fairtrade.
Jen Shepherd, Gold Supply Chain Manager, Fairtrade Foundation
12.00 – Creating a Personal Brand For Professional Success
In this age of transparency, professionals of all types need to be in control of their profile, both online ando ine. For founder-led businesses this is particularly relevant as consumers today are as interested
in theentrepreneur as they are in the business they run. In this workshop Sarah Greenway will explore the importanceof your personal brand and if you are a business owner, its relationship with your business brand. The sessionwill be an interactive one with a number of exercises to complete and you will leave with a clearer idea of someof your personal values and talents and how this applies to your profile.
Sarah Greenway, Director & Co-Founder, PersonaMe
Training Doesn’t Work, or Does it? Expert People Performance Advice
What is the secret to successful sales training? In this talk, Anna-Mart will uncover the reasons why sales trainingoften fails to a ect the bottom line and lead to increased profits, why consultants dislike training and, mostimportantly, how to change this. What is the secret to successful sales training that would influence consumersin a world where brick and mortar stores and sales consultants seem obsolete?
Anna-Mart Rossouw, People Performance Specialist, Paramount Consulting
Personalised Business Advice and Inspiration
Jo Henderson has a wealth of experience in the jewellery industry and is here to help. A former buyer, retailerwith a chain of stores, brand manager and now respected sales trainer and business strategist. Jo will givepractical ideas and motivation... and if she can’t help directly she will point you in the right direction ofsomebody who can!
Jo Henderson, Founder, JHJ Consultancy
13.00
13.15 – 14.15
15.30 – 16.30
www.jewellerylondon.com 8