Page 11 - IJL_SEMINAR

TUESDAY 5 SEPTEMBER 2017
DIGIFEST - LONDON ROOM SPONSORED BY:
10.00 – How to Outshine the Competition With SEO, Paid Search and Digital Marketing
11.00 iDu Digital Founder and Director Joanna Gajewska will discuss the importance of digital channels to achieve brand objectives. Joanna will introduce SEO, paid search, social, display and touch across digital media channels
and explain how they can help jewellery brands achieve online success.
Joanna Gajewska, Founder & Director, iDu Digital
13.00 – From Social to Sales: How Other Industries are Using Social Media to Grow Their Businesses
14.00 25 per cent of footwear brand Sargossa’s sales are generated through social media, with Facebook taking the
lead. Hear from Sargossa’s founder Nanna Liv on why social media is the best way for this design-led shoe brand to engage with its customers.
Host: Ruth Faulkner, Editor, Retail JewellerSpeaker: Nanna Liv, Founder, Sargossa
14.15 – How to Develop an Authentic Brand Story in the Digital Age: Content Marketing, Storytelling
15.00 and Branding in 2017Is your brand story boring? Are you lacking an authentic and engaging voice? Content
Specialist Sarah Jordan explains why brand storytelling is so essential for jewellery businesses in the digital age, and why those without a compelling content marketing plan are going to be left behind.
Sarah Jordan, Founder & Director, The William Agency
THE ACADEMY - OLYMPIA ROOM SPONSORED BY: 09.30 – Workplace Pensions Debrief
10.00
10.15 – 11.15
Get informed about workplace pensions and how your business should react with this essential morning briefing by Richard Pope of the Workplace Pension Bureau.
Richard Pope, Managing Director, Workplace Pension Bureau
Focus on Fluorescence: Exploring UVLW/SW Testing of Gems
Although not a diagnostic tool, UV is often the forgotten essential of a jewellers/appraisers gem testing kit, providing a portable quick solution for everyday gem ID and testing – for example, natural diamond vs. synthetic diamond, diamond simulants and multi-set jewellery. We will be exploring with discussion and some additional ‘hands on’ what fluorescence is all about – the circumstances where it can be most e ective, its correct use and interpretation of results – as well as showing you some cool fluorescent e ects along the way.
Claire Mitchell, Senior Gemmology & Diamond Instructor, Gem-A
11.30 –
12.30
jewellery brand. Supported by a panel of industry experts, discover the best ways to navigate this changing landscape and how to maximise new opportunities, coverage and reach for your business.
Host: Sarah Carpin, Director, Facets PR
12.45 – Intellectual Property in the Digital Age: Practical Legal Advice to Help Protect Your Designs from Theft 13.30 Legal expert Gavin Llewellyn from ACID (anti-copying in design) explains how businesses big and small can protect their designs from intellectual property infringement. This practical session will o er plenty of top tips to ensure you understand the law and how to respond if your designs are copied.
Gavin Llewellyn, Senior Associate, Stone King & ACID Legal A liate
13.45 – Communicating Brilliantly With People: How Brands and Retail Businesses Can Improve Their
14.30 Customer Relations and Improve PerformanceNigel Neill of Blue6 hosts a practical workshop to help you improve your communication skills, identify points of weakness and foster refreshed relationships with your customers.
Nigel Neill, Director, Blue6
14.45 – The RJC Journey: Implementing Responsible Business Practices
15.45 Join the RJC workshop to explore some of the benefits of RJC certification and how this can greatly contribute
to the sustainability and corporate social responsibility e orts of your business, no matter how big or small.
Host: Andrew Bone, Executive Director, RJC Speaker: Carina Schlesing, Jewellery Industry Specialist
How to Make the Media and PR Work for Your Brand in 2017
An in-depth look at the changing landscape and platforms of media and PR and what this means for your
SEMINAR PROGRAMME
www.jewellerylondon.com
10