Page 10 - IJL_SEMINAR

SEMINAR PROGRAMME
TUESDAY 5 SEPTEMBER 2017 TRENDS CATWALK
12.00, 15.00
INSPIRATION THEATRE
Fair Luxury at IJL 2017
A first for IJL, industry change group Fair Luxury presents two hours of engaging talks and Q&A sessions designed to support ethical business practices and those considering a push towards transparent sourcing and sustainable supply chains.
10.00 – Ethical Choice in Jewellery Sourcing: What to Consider and Where to Start
10.30 A discussion about the issues surrounding the mining and production of gold, diamonds and coloured
gemstones and the options available for jewellers who want to obtain their materials responsibly.
Stuart Pool, Director, Nineteen48Estelle Levin Nally, Owner & Director, Estelle Levin Ltd
10.30 – Sourcing Q&A
10.40 A fast-paced 10 minute discussion allowing those with an interest in ethical sourcing to ask their own questions.
10.40 – Brand Authenticity and the Ethical Consumer: Who She is and How to Talk to Her
9
www.jewellerylondon.com
11.10
11.10 – 11.20
11.20 – 12.00
12.30 – 13:30
13.45 – 14.45
Meet the aspirational customer – a major new customer typology (39 per cent of the global market) who
puts equal priority on quality and values. Aspirationals demand that a business behaves responsibly, and so it must respond with an approach to sustainability and ethical practice that is robust and transparent. Business of all sizes must communicate their ethos with brand stories that are relevant and compelling. Successful brands of the future will be those that can demonstrate an authentic purpose and a positive impact. This talk will explore the values and mindset of the Aspirationals, and 5 key lifestyle trends that will help brands to appeal to this high value sector. Sarah Greenaway, Designer & Founder, Mosami, and Co-Founder & Director, PersonaMe
Brand and Consumer Q&A
Got a question about creating an ethical-focused brand? Ask your question in this quick-fire session.
Ethical Jewellery in Action: Four Leading Jewellers Share their Experiences
Four leading jewellers discuss their experiences of sourcing and working with ethical materials, embedding sustainability into their business and brand, and working with customers to shape their ethical message. Panellists: Arabel Lebrusan, Creative Director, Arabel Lebrusan Ltd
Amanda Li-Hope, Designer, Maker & Founder, Amanda Li Hope Fine Jewellery
Harriet Kelsall, Founder & Chairman, Harriet Kelsall Bespoke Jewellery Anna Loucah, Creative Director & Owner, Annaloucah Fine Jewellery
In Conversation With... The Jewellery Editor, Maria Doulton
Maria Doulton made her name in the jewellery world as a freelance journalist and editor writing for prestigious titles including The Financial Times, The Telegraph and Vanity Fair. In 2010, she created a website with business partner Christine Pasquier dedicated to luxury jewellery and watches, The Jewellery Editor. Seven years later, the digital magazine has a huge global following and its social media followers can be counted in six figures. Find out more about Maria as she talks to journalist Rachael Taylor about her career and conquering the online world. Host: Rachael Taylor, Journalist. Speaker: Maria Doulton, Editor-in-Chief & Co-Founder, The Jewellery Editor
Going the Extra Mile: How Marks & Spencer and Assay O ce Birmingham Pushed Jewellery Boundaries
In a move that places Marks & Spencer ahead of the curve, the major retailer set a new standard in high street fashion jewellery by making sure all of its pieces meet a ‘Skin Kind’ criterion. Find out how the company worked with Assay O ce Birmingham to combat allergy concerns, and discover how the two businesses are going the extra mile for their customers.
Host: Stacey Hailes, Editor, Professional Jeweller
Speakers: Victoria Gallant, Jewellery Technologist, Marks & Spencer Nyasha Pitt, Commercial Director, AnchorCert Group