Page 12 - IJL_SEMINAR

SEMINAR PROGRAMME
TUESDAY 5 SEPTEMBER 2017
SKILLS LAB - ONE-ON-ONE - ROOM 1 SPONSORED BY:
12.00 – Security Advice for Retailers: Expert Tailored Advice for Your Business
13.00 Jewellers are being targeted by highly organised gangs working in four areas; burglary, smash-and-grab;
distraction theft and card fraud. This Skills Lab session brings together expertise from the police, retail and insurance to advise retailers how to make a Risk Assessment that will make their stores a hostile environment for thieves. Also, if a raid has occurred or a refurbishment is planned, how to design in measures to deter theft from occurring – all without sacrificing the customer service that is essential for success.
Hilaire O’Shea, Founder & CEO, Medusa Protection Ltd
14.00 – How to Promote Your Business Through E ective PR
15.00 Advice and guidance on creating e ective PR strategies for your business and converting great PR into sales.
Becky Guth, Director of Fashion Jewellery, Facets PRPhoebe Fleetham, Fine Jewellery Account Manager, Facets PR
SKILLS LAB - ONE-ON-ONE - ROOM 2 SPONSORED BY:
10.30 – Personalised Workplace Pensions Advice
11.30 Get tailored advice for your business and discover more about implementing workplace pensions for
your sta .
Richard Pope, Managing Director, Workplace Pension Bureau
12.00 – Using Social Media to Enhance Your Businesses
13.00 Hints and tips on how best to convey your brand and its services through social media. Covering a range of
platforms and media.
Rose Swingler, Digital Communications Manager, Facets PR
SKILLS LAB - WORKSHOP SPACE SPONSORED BY: 10.30 – Training Doesn’t Work, or Does it? Expert People Performance Advice
11.30
11.45 – 12.30
13.00 – 14.00
What is the secret to successful sales training? In this talk, Anna-Mart will uncover the reasons why sales training often fails to a ect the bottom line and lead to increased profits, why consultants dislike training and, most importantly, how to change this. What is the secret to successful sales training that would influence consumers in a world where brick and mortar stores and sales consultants seem obsolete?
Anna-Mart Rossouw, People Performance Specialist, Paramount Consulting
World Diamond Mark ‘Part of You’ Promotion: How Your Retail Business Can Benefit
People don’t wear diamonds. They wear a symbol of love, loyalty, financial independence or aspiration. Diamonds mark a person’s milestones in life, compliment one’s character and will accompany him or her into the future, to become an inseparable Part of You. Just like people, no diamond is perfect, but it is possible to find the perfect diamond for each occasion and for each person and make your diamond an inseparable Part of You. The World Diamond Mark Foundation (WDM), the diamond industry body that advances diamond promotion for consumers in the retail jewellery sector, will conduct a seminar to demonstrate how, with its new Part of You campaign, it enthuses consumers for diamonds and diamond jewellery, driving consumer tra c to participating retail jewellers.
Krisztina Kalman-Schueler, Programme Director, World Diamond Mark
Creating a Personal Brand For Professional Success
In this age of transparency, professionals of all types need to be in control of their profile, both online and o ine. For founder-led businesses this is particularly relevant as consumers today are as interested in the entrepreneur as they are in the business they run. In this workshop, Sarah Greenway, will explore the importance of your personal brand and if you are a business owner, its relationship with your business brand. The session will be an interactive one with a number of exercises to complete and you will leave with a clearer idea of some of your personal values and talents and how this applies to your profile.
Sarah Greenway, Director & Co-Founder, PersonaMe
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