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Food Matters Live 2017
Seminars
65
16.00 – 17.00
16.00 – 16.20 16.20 – 16.40
16.40 – 17.00
Motivating behaviour change: a behavioural science perspective
Understanding what motivates consumers to make dietary decisions is a powerful tool in the goal to change behaviours and encourage healthier choices. This seminar will examine the latest studies and research into consumer behaviour and how this can be translated into positive action.
Chair: David Evans, Director, The Campaign Company How we’ve created an obesogenic environment
Dan Parker, Chief Executive, Living Loud
Latest research ndings on making health habitual: the psychology of habit formation
Dr Pippa Lally, Research Associate, Institute of Epidemiology and Health Care, Research Department of Behavioural Science and Health, University College London
Healthy choices: why psychology and the brain play a vital role
Rachel Evans, PhD Student, University of Shef eld
