Page 13 - NMI handbook 2020-2021

Church/Ministry Social Media Checklist

 Facebook is a must – your members are on Facebook. Your
potential guests are on Facebook. Your church should be on
Facebook too.

 Be active – After Facebook be on the social media platforms
your people are on already. If you don’t have the staff or the
resources to be consistent then stick to Facebook.

 Be consistent with updates – Develop and schedule and a
strategy for what is posted and when you post it. Stick to your
plan and provide consistency for those who follow you.

 Listen to those talking about your church/ministry – Respond to
comments, tweets, or messages. Remember that communication is
a two-way street.

 Create sharable content – There is nothing more frustrating than
seeing something on social media that I like – but I can’t share.
Ugh!!! Make your content shareable – get the message out through
those who want to share, it’s very likely they have others who are
not friends of your account and they broaden your message.

 Have consistent avatars – Use the same profile pictures for
all social media channels. It’s about branding, you want to be
identified easily. Consistent profile pictures on different
accounts helps to create brand awareness.

 Don’t forget everything is public – Even if you delete
something, it’s likely that someone has already shared it or
gotten a screen shot of it somewhere. Always review grammar
and spelling before posting updates to social media.

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