Page 66 - ISLA 240 REVIEW PACKET

more followers on the Instagram page than the last class did because we all reached out to friends and Cal Poly students in our classes about our project. The Instagram was organized well and constantly updated, and that is what viewers like to see. Social media was able to bring attention to a multimedia project that would be nearly invisible without it.
8. What role did branding and analytics play in developing a comprehensive and cohesive outreach?
Branding allowed us to create a corresponding style for our project, so it made us recognizable and likable. This is a clever outreach tactic because people will continue to follow things that are familiar to them, and bring more attention to the account. With consistent fonts, colors and postings we were able to see consistent viewers in the analytics that we gathered. Consistency leads to loyal followers who like the brand we have created, and that has been seen in the data from the social media team.
9. Explain what skills you may have learned through the process of creating the Multimedia project that you can use in the future?
As I mentioned in my extended answer to question 1, I have learned about each medium to a good extent. I hope to take away skills for each medium and use them in my future endeavors. Some include web design, professional interviewing, scheduling and planning events, and social media advertising, as I believe those are all important skills for journalists and businesspeople to have. Coming into this class, I had no idea that I would be walking away with so much on knowledge on how to use my classwork in my real life, but now that I am I can not wait to find out where this knowledge will take me.
10. After being a content creator rather than a content consumer how has this process changed your view on Mass Media?
Now that I have been one to create and advertise content that a team I am on has created, I have realized just how much mass media has changed. Social media can used for establishing popularity for business and sparking conversation about the topics that the business stands for. Coming into the project, I was unaware just how much mass media is changing from (c)old media to new media, and just how important the web is for spreading information efficiently and to a broad audience. Newspapers, TV, radio and many other old forms of media are dying out and the web is the best way to receive information, as long as it is from reliable sources. As a media creator I now know that as a consumer you must be careful where you get your information because many sites are biased and subjective, while others are more educational and reviewed sources. When I was doing my research on political correctness I came to see many different views on freedom of speech, and realized that most articles that I was reading were more opinion based rather than factually based, which can be an issue when trying to develop a video on the subject. Most of all what I learned