Page 6 - Claims Guide EU - TEST

ALWAYS TELL THE TRUTH OR EVENTUALLY SOMEONE WILL TELL IT FOR YOU! It is really tempting to make far-reaching claims about your antimicrobial-treated product – especially if you operate in a saturated marketplace and are striving to stand out from the crowd. However, making false or uncompliant claims could do your business more harm than good, potentially resulting in severe financial penalties and/or irreversible brand damage. You should only ever make product claims that have been scientifically proven and signed off by your account manager. “Microban International, Ltd. is the global leader in antimicrobial treatment”s and odor control solutions. DON’TS! HERE ARE SOME EXAMPLES OF CLAIMS YOU SHOULD AVOID MAKING, AT ALL COSTS: My product with integrated Microban® technology will prevent users from becoming ill. My product with integrated Microban® technology will stop cross-contamination. My product with integrated Microban® technology will protect users from all strains of harmful bacteria/ mould/mildew. My product with integrated Microban® technology will ensure users always remain healthy. The presence of built-in Microban® technology means my product does not need to be cleaned/maintained for its expected lifetime. My product with integrated Microban® technology is resistant to the growth of all strains of bacteria. My product with integrated Microban® technology is resistant to the growth of 100% of microbes. IMPORTANT! Please factor in the 3-day turnaround for claims reviews when setting your production deadlines. If you have an inflexible print/production deadline, please inform us on your first claims submission. MICROBAN® MARKETING CLAIMS GUIDANCE - EU