Page 45 - Unlock Sensory Power

COVERT COMMUNICATION

Sensory Branding can increase
your brand’s performance on
System 1/Type 1 mental processing.
It ensures that equities are
communicated in a more covert
way.

What structures, substrates and
graphics could communicate
desired brand equities most
powerfully?

Do you even know what sensory
attribute of your brand is making
the biggest impact on consumer
perception right now?
ASK YOURSELF:

BY TAKING A SENSORY LED HOW CAN I MAKE MY
APPROACH, YOU’RE GOING SENSORY ASSETS WORK

BEYOND CONSCIOUS HARDER AT SUPPORTING MY
COMMUNICATION AND BRAND’S POSITIONING?

THINKING ABOUT BRAND
BODY LANGUAGE.

GET YOUR BRAND’S BODY

LANGUAGE RIGHT AND

YOU’RE FACILITATING
FASTER, MORE INTUITIVE

PURCHASING AT SHELF.