Page 46 - Unlock Sensory Power
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GALAXY CHOCOLATE
Competing in the highly The wave on each chocolate
impulsive and hedonistic segment was carefully designed
confectionery sector, Galaxy to fit the contour of the
Chocolate promises a smooth palate and drive perception of a
and creamy experience. smooth and creamy experience.
To drive conviction of its A wonderful example of how
promise, the company decided Sensory Branding can bolster
to re-engineer its pack and brand equities non-consciously
product. – and generate a more holistic
user experience.
First, fresh pack graphics were
introduced that accentuated a Smooth indeed.
wave pattern.
Second, this same pattern was
physically enbedded into the
chocolate block.
