Page 13 - MMR Research General Creds - Chinese

我们是专业感官测试引领者 我们独有一套 SENSORY QU
SENSORY QUAL HELPS AL HELPS AL HELPS
SENSORY QU
BRAND, PACK AND PRODUCT ACK AND PRODUCT ACK AND PRODUCT
BRAND, P
BRAND, P
SEAMLESSLY ALIGN
SEAMLESSLY ALIGNY ALIGN
感官定性研究方案
Sensory Science Centre SEAMLESSL
Reading Using a unique mix of MMR’
Using a unique mix of MMR’
Using a unique mix of MMR’s Brandphonics* s Brandphonics* s Brandphonics*
WE OFFER A FULL RANGE OF SENSORY Sensory Science Centrey Science Centre thinking and sensory expertise in a
thinking and sensory expertise in a
thinking and sensory expertise in a
Shanghai
co-moderated environment, with sensory
EVALUATION METHODS TO ANSWER Sensory Science Center co-moderated environment, with sensory
co-moderated environment, with sensory
screened consumers, we help bring products
screened consumers, we help bring products
YOUR BUSINESS OBJECTIVES New York screened consumers, we help bring products
to life, unlocking the way in which sensorial
to life, unlocking the way in which sensorial
to life, unlocking the way in which sensorial
• Diff erence / discrimination testing delivery impacts on appeal and emotional &
delivery impacts on appeal and emotional &
delivery impacts on appeal and emotional &
• Descriptive analysis functional messaging
functional messaging
functional messaging
• Temporal methods Sensory Science Centre
• Rapid profi ling Singapore Discover how MMR’s consumer-driven RetrEats
• Mapping method guided product, pack and brand * Understanding emotional and functional conceptualisations
• Quantitative and Qualitative cameos development for a new manufacturer on page 21 associated with a brand, pack or product
• SensoHedonic optimisation
• NEW: Pack profi ling
• NEW: Sensory Out Of The Lab
With over 30 sensory experts in 4 purpose
built hubs across the globe, our sensory Sensory Evaluation
teams deliver high quality evaluation and
optimisation to suit your needs; from
individual projects to fully managed, Sensory Consultancy
dedicated panels. Depth & nuanceDepth & nuanceDepth & nuanceDepth & nuance ConnectionConnectionConnectionConnection Flexibility FlexibilityFlexibility Flexibility ClarityClarity ClarityClarity
We’re well known for our highly trained Sensory Training We delve way beyond what’s The consumer sits at the Our sensory qual toolkit is Whatever the objective, the
panels, with high levels of sensory acuity typical in standard research, heart of our learning – their fully tailorable, meaning we output always focuses on
and articulacy across a variety of and report back in language language converts to yours have the ability to answer a moving the product
categories, managed by experienced and Client Panel Management that’s actionable to both huge range of objectives development journey forward;
creative professionals.
R&D and marketing teams quickly and eff ectively
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