Page 9 - MMR Research General Creds - Chinese
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我们帮助品牌解锁感官力量
我们帮助品牌解锁感官力量
THERE CAN BE NO CLOSER
ENGAGEMENT BETWEEN With a suite of tools designed to create more convincing brand experiences
THE CONSUMER AND YOUR
BRAND THAN INTERACTION Closer alignment of brand equity to • Brand
WITH THE PRODUCT AND your consumers’ sensory experience • Communications
PACKAGING. EQUITY THAT’S FELT • Pack
BEFORE IT’S THOUGHT • And crucially - Product
WE WORK AT THE SENSORY
INTERFACE, TURNING BRAND
PROMISE INTO PHYSICAL SUPERIORITY = LIKING > INCREASED
PRODUCTS AND PACKS. + CONSONANCE SALES
我们的研究核心 In hugely competitive markets, simply consonance, helps deliver products and packs
Adding a focus on enhanced brand fi t via
achieving high levels of appeal or
propensity to buy is no guarantee of
that are perfectly aligned with their brand
success…
8 …research needs to go further Fuelled by MMR’s Brandphonics approaches 9