Page 8 - MMR Research General Creds - Chinese

我们帮助品牌解锁感官力量
我们帮助品牌解锁感官力量

THERE CAN BE NO CLOSER

ENGAGEMENT BETWEEN With a suite of tools designed to create more convincing brand experiences
THE CONSUMER AND YOUR
BRAND THAN INTERACTION Closer alignment of brand equity to • Brand

WITH THE PRODUCT AND your consumers’ sensory experience • Communications
PACKAGING. EQUITY THAT’S FELT • Pack

BEFORE IT’S THOUGHT • And crucially - Product
WE WORK AT THE SENSORY
INTERFACE, TURNING BRAND

PROMISE INTO PHYSICAL SUPERIORITY = LIKING > INCREASED
PRODUCTS AND PACKS. + CONSONANCE SALES

Adding a focus on enhanced brand fi t via
我们的研究核心 In hugely competitive markets, simply consonance, helps deliver products and packs
achieving high levels of appeal or
propensity to buy is no guarantee of
that are perfectly aligned with their brand
success…

8 …research needs to go further Fuelled by MMR’s Brandphonics approaches 9