Page 2 - Unlock Sensory Power

As children, we playfully explore the Think of this synchronisation as the
world, discovering new sounds, seamless flow between a beautifully
colours, textures, aromas and tastes. crafted positioning statement and the
physical experience of using a brand.
We learn quickly that our Every sensory touchpoint finely tuned
environment is complex, exciting and to reinforce the brand promise.
experiential.
The whole is greater than the sum of
With every new experience, our its parts.
brains tap into stored associations
WHY SENSORY? that help us make sense of the here In this guide you’ll discover many

and now. This all happens without
ways in which Sensory Branding can
conscious awareness. help you create more distinctive,
WHY NOW? This ‘Type 1’ mental processing more engaging brand experiences.

(commonly referred to as System 1
the greatest impact.
thinking) is the basis for Sensory The smallest sensory change can have
Branding.
Because people experience the So, what small change could
world through their senses. SENSORY BRANDING ADVOCATES strengthen your brand’s conviction?
MORE COHERENT, MORE
IMPACTING BRAND EXPERIENCES.

ACHIEVED BY SYNCHRONISING
TANGIBLE (SENSORY) ASSETS
WITH DESIRED (CONCEPTUAL)

POSITIONING.