Page 7 - Unlock Sensory Power

THE WAY WE LIVE OUR LIVES IS

CHANGING AT LIGHTENING PACE.

AND IT’S ONLY GOING TO SPEED UP.

From the way we consume media to
THE PACE OF the products that we buy. The speed BRAND PROMISES MUST
of change we’re witnessing
BE ‘FELT’ AS WELL AS
practically invalidates a five year
CHANGE WILL business plan. THOUGHT. SOMETHING
THAT SENSORY BRANDING
Technology is the source of change,
but it’s the way consumers are using
NEVER BE THIS technology that’s creating the CAN ACTIVATE.
disruption.

It has empowered us.
SLOW AGAIN “ The balance of power between brands
and consumers has moved very much
in favour of the latter.

It has overwhelmed us.
There is simply no way any of us can
Shelly Palmer
Author & Brand Consultant assimilate all the information and
choices that we face on a daily basis.

If people are making faster,
more intuitive, emotion based
decisions, brands must surely change
the way they communicate. Relying
less on direct communication and
more on non-conscious ‘below the
radar’ communication - so that it’s
felt, as well as thought.