Page 5 - Unlock Sensory Power
P. 5
WE HELP BRANDS CAPITALISE ON
THE MEANING THAT CONSUMERS
DERIVE FROM SENSORY
CHARACTERISTICS.
WE DO THIS BY FUSING SENSORY
SCIENCE WITH CONSUMER DATA.
At the heart of Sensory Branding
is the realisation that every brand YOUR JOURNEY
has a sensory profile and a
conceptual profile.
Although we might think of
branding as being conceptual in STARTS HERE
nature, it is now recognised that
the sensory profile of a brand (its
shape, colour, texture, aroma
etc.) has a hidden influence on our
total experience.
Sensory Branding seeks to make
sure both profiles are seamlessly
aligned.
