Page 8 - Unlock Sensory Power

NOW IS THE TIME FOR BRAND OWNERS TO

UNLOCK THE POWER OF THEIR SENSORY

ASSETS - THE PACK AND THE PRODUCT.

DELIVERING EXPERIENCES WITH GREATER

CONVICTION.
NO

Applying a sensory lens to innovation and
renovation projects forces an exploration TRESemme’s unique
of a brand’s sensory profile - searching for positioning, focusing on salon
quality, is amplified by the
ways to make it more effective at sensory characteristics of
communicating the brand promise. the large bottle format - the WHITE
clean, minimalist design
When there is perfect flow between what cueing a salon experience.
is thought and what is felt by the
consumer, we’re able to deliver The liquid’s scent and
intended messages more efficiently - viscosity perpetuates this.
because communication is not even
known to have taken place. Positive associations of COATS
professional, expert and
quality are all implied without
Purchasing becomes more effortless - words. Brand, pack and
increasingly important for time poor product are in flow.
shoppers. SENSORY SCIENCE IS OUT OF THE LAB!
A great example of Sensory
Branding, but still an
exception to the rule! MODERN TECHNIQUES EMPOWER
MARKETING AND INSIGHT PROFESSIONALS
TO UNLOCK BRAND POTENTIAL.

KETTLE CHIPS DELIVER SUPERIOR SENSORY
EXPERIENCES. THICKER, ‘LOUDER’
PACKAGING DRIVES PERCEPTION OF
LOUDER, ‘MORE ASSERTIVE’ CRISPS.