Page 13 - Unlock Sensory Power
P. 13
THE BELIEF THAT MILLENNIALS
ARE LOOKING FOR ‘MORE THAN
JUST A BRAND’... IS LEADING
BRAND MANAGERS PAST
FUNCTIONAL BENEFITS AND
EMOTIONAL ADVANTAGES TO
THE TOP OF THE BENEFIT
LADDER... INTO AN EVER
GROWING SEA OF BULLSH*T. “
Mark Riston
Marketing Commentator
