Page 18 - Unlock Sensory Power
P. 18
TOWARDS FEEL
EXPERIENCES THE
THERE ARE SEVERAL CONSUMER One further trend, growing exponentially
TRENDS THAT ARE NOTHING SHORT with younger generations, is the desire FLOW
for experiences over ‘stuff’. When most
OF GLOBAL RIGHT NOW. product choices are already good, those
First, in an increasingly competitive that can deliver an enhanced experience
world, many people are taking more are likely to prosper. BRAND EXPERIENCES ARE MORE POWERFUL
control of their health; seeking less WHEN BRAND, PACK AND PRODUCT ARE IN
processed, more natural diets that How can brands respond to the rising
provide higher levels of nourishment. expectation for experiences? HARMONY.
Second, in an increasingly homogenised A great start is to create a more
world, desire for self-expression is distinctive sensory signature that SENSORY BRANDING FINDS YOUR FLOW.
creating demand for products that connects with consumers at a deeper,
reinforce relevant social media personas. more meaningful level…
NAMASTE.
Third, authenticity is becoming
mandatory - where origin, story and
craft are key.
(See ‘Why Authenticity is a Touchy,
Feely Sensory Thing’.)
