Page 20 - Unlock Sensory Power
P. 20
Faced with an increasingly
demanding ‘experience-oriented’
consumer, the battle to create
more meaningful products is on.
And creating a unique and ownable
POWER OF sensory signature is a great place
to start!
Gone are the days of sub-standard
SENSORY products on supermarket shelves.
As a leading provider of
benchmark tests, we know how
difficult it can be for brands to
SIGNATURE achieve significant preference in
blind product tests.
WE ASSERT THAT BRANDS
MUST END THEIR OBSESSION
WITH LIKING AND OVERALL
OPINION AND LOOK TOWARDS
PRODUCT MEANING “
