Page 24 - Unlock Sensory Power
P. 24

Next time you experience the joy of
                                                Cadbury’s famous Dairy Milk
                                                Chocolate, notice the distinctive
                                                ‘snap’ as you break off a piece.

                                                You may not have been conscious of
                                                this audible brand attribute in the
                                                past, but it goes a long way to affirm
                                                the quality of this much loved brand.

       When it comes to household care in
       South America, nothing protects as
       long as Vim (also known as Domestos,
       Glorix and Klinex in other regions).

       There is no thicker bleach on the
       market, and this product truth drives
       brand communications in support of
       its longevity claim.








                                                Perhaps one of the earliest examples
                                                of sensory signature that gave real
                                                gravitas to a brand, was that of
                                                Guinness stout.

                                                The famous settling of the black
                                                liquid with its distinctive white head,
                                                is cleverly linked to support the
                                                quality of the product.
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