Page 27 - Unlock Sensory Power

MAGNUM ICE CREAM

If you’ve ever enjoyed a Magnum
ice cream, you’ll recall the initial SO SYNONYMOUS IS THE SIGNATURE
‘crack’ of the chocolate as you ‘CRACK’ WITH THE MAGNUM BRAND,
bite into it. UNILEVER ARE USING IT TO UNDERPIN
NEW PRODUCT DEVELOPMENT IN OTHER
CREATING Brand owner Unilever has BET YOU WANT ONE NOW?
FORMATS.
invested considerable time and
effort to create this winning
sensory signature.

SENSORY Aside from supporting Magnum’s

premium position in the market,
it provides a powerful mental
trigger that primes consumers for
the pleasure about to happen.
SIGNATURES An ice breaker in every sense.

YOUR MISSION, IF YOU CHOOSE TO ACCEPT IT,
IS TO CREATE A DISTINCTIVE SENSORY PROFILE.

YOU MUST SEEK OUT A UNIQUE SET OF SENSORY
CHARACTERISTICS THAT ENHANCE YOUR BRAND PROMISE...
AMPLIFYING SPECIFIC EMOTIONAL AND FUNCTIONAL BENEFITS