Page 25 - Unlock Sensory Power

Next time you experience the joy of
Cadbury’s famous Dairy Milk
Chocolate, notice the distinctive
‘snap’ as you break off a piece.

You may not have been conscious of
this audible brand attribute in the
past, but it goes a long way to affirm
the quality of this much loved brand.

When it comes to household care in
South America, nothing protects as
long as Vim (also known as Domestos,
Glorix and Klinex in other regions).

There is no thicker bleach on the
market, and this product truth drives
brand communications in support of
its longevity claim.

Perhaps one of the earliest examples
of sensory signature that gave real
gravitas to a brand, was that of
Guinness stout.

The famous settling of the black
liquid with its distinctive white head,
is cleverly linked to support the
quality of the product.