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? SECTION 6: MARKETING CONTENT

SPECIFIC OBJECTIVES Explanation of market and marketing to
Students should be able to: include types.
1. explain the concepts of market and New trends such as social media marketing
and integrated marketing must be included.
marketing; Marketing activities:
2. explain marketing activities; (a) market research:

3. describe the “marketing mix”; (i) consumer taste;
(ii) competition; and,
(iii) consumer behaviour.
(b) pricing;
(c) packaging;
(d) branding;
(e) sales promotion;
(f) advertising; and,
(g) distribution.
Marketing mix:
(a) product;
(b) price (pricing strategies);
(c) place; and,
(d) promotion.

CXC 08/G/SYLL 17 29