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SECTION 6: MARKETING (cont’d)

SPECIFIC OBJECTIVES CONTENT
Students should be able to:
11. describe forms of customer Forms of customer service:
(a) warranty;
service; and, (b) after sales service;
(c) feedback;
12. explain the concept of intellectual (d) online chat;
property rights. (e) toll free numbers/call centres;
(f) suggestion box; and,
(g) surveys.
Explain the concept and include subsets such
as trademark, copyright, patent, industrial
design.

Suggested Teaching and Learning Activity

To facilitate students’ attainment of the objectives of this Section, teachers/facilitators are encouraged
to engage students in the teaching and learning activities below.

1. Students will continue to study their selected business as it relates to the topics being studied
in the section.

2. Engage students in an activity to create a marketing mix for a new or existing product.

3. Engage students in role play where they display good customer service practices.

4. Divide students into teams for each to create an advertisement for an online/social media.

5. Divide students into groups with each designing and marketing of memorabilia for occasions
such as independence, and anniversaries.

CXC 08/G/SYLL 17 32