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SECTION 6: MARKETING (cont’d)
SPECIFIC OBJECTIVES
Students should be able to:
7. identify the techniques of selling;
8. explain the various terms of sales;
9. list the functions of consumer
organisations;
10. outline the role of customer
service;
CXC 08/G/SYLL 17
CONTENT
Selling:
(a) salesmen and their approaches;
(b) merchandising and adjusting of
pricing policy; and,
(c) methods of retailing: shops,
department stores, mail order, e-
commerce, tele-marketing, vending
machines.
Terms of sales:
(a) cash;
(b) credit;
(c) hire purchase;
(d) layaway;
(e) consignment; and,
(f) cash and trade discounts.
Functions of consumer organisations:
(a) the rights and protection of
consumers (private organisations and
government);
(b) role of quality control organisations
like the Bureau of Standards; and,
(c) role of the Ombudsman.
Ensuring conformity to customer
requirements; adherence to copyrights,
effective communication, coordinating flow of
goods, services and information.
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