Page 15 - 9th edition May 2019_Neat

Beef, Beets and Big Birds at Wembley
during FA Cup Final

Three of our proprietary brands were launched
across six kiosks at Wembley scoring a hat trick for
Delaware North at the FA Cup Final. Four Prime
burger Kiosks were launched around the stadium.
Dirty Beets made a comeback on level one and the
Fat Rooster clucked its way into Wembley Stadium
fresh out of Buffalo’s new brand incubator, making
its UK debut.

The Fat Rooster was created by Delaware North’s
internal brands and concepts team. Originally
hatched by the Delaware North culinary team at
MetLife Stadium, The Fat Rooster is a Southern-
inspired quick-service deep fried Chicken concept.
We’re proud to say the new addition went down
smoothly with the flock of fans visiting, even the
Watford ones.

Robert Tame, Concept Development Director
said, “There is an exciting and increasing pace of
change in the UK food market and our stadiums are
committed to make the most of this opportunity. It’s
been a good Come Together moment working with
the Wembley operations and Marketing teams, to
bring some of Delaware North’s proprietary brands
to life.”

COME LEAN THINK
TOGETHER FORWARD GUEST

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