Page 45 - 2017 JAN-JUN - KAAKBAY

January to June
2017 45

Philippines Takes Part in Le Salon Du Café / Thé

The Philippines, through the Mountain Province Espresso
Bar, along with 12 other countries, participated in the Le Salon Du
Café / Thé, a coffee/tea tasting fair at the United Nations
headquarters in New York on 18 May 2017.

The Philippine Consulate General in New York invited
Mountain Province Espresso Bar to participate in the fair to give
them added exposure and to be able to assist in efforts to introduce
Philippine coffee brands to the international audience.

Mountain Province Espresso Bar is a Filipino owned and Philippine-
inspired coffee shop located in Brooklyn, New York, which
specializes in organic coffee imported from small growers in the
Philippines, particularly from Benguet. During the fair, guests were
offered several coffee blends and were also able to sample
The Mountain Province Espresso Bar owner Ray Luna (2nd from Right) Philippine baked treats such as cassava cakes, coconut muffins and
and his crew.
pineapple scones.

The Mountain Province booth attracted about 120 guests at the fair, including members of the diplomatic corps,
country delegations attending the UN meetings, and media practitioners.

The fair was sponsored by the Arab Ladies at the United Nations (ALUN) and the United Nations Correspondents
Association (UNCA). Personnel from the Philippine Consulate General and the Philippine Mission to the U.N., led by Deputy
Consul General Felipe F. Cariño III attended the event and assisted Mountain Province Espresso Bar during the fair.
Philippine Specialty Food Products Compete in 2017 New York Fancy Food Event

From Luzon to Mindanao, the best specialty food products from the
Philippines were on full display beside major international food brands at the
2017 Summer Fancy Food Event held at New York’s Javits Center from 25-
27 June.

Deputy Consul General Felipe F. Cariño III and Special Trade
Representative Nicanor Bautista assisted participants from the country’s
major exporters and their US-based importers, and companies in
international food export in what is known as North America’s biggest
specialty food trade event featuring food innovations, trends and exhibits of
180,000++ products.
DCG Feleipe F. Cariño, Mr. Eliseo Sy, Trade Representative
Nicasio Bautista, and Mr. Nat De Francesco stand in front of the The three-day event attracted thousands of buyers and exporters in
Profoods booth. Profoods is one of the largest companies ex- the US and overseas who participate in this annual event as well as the
porting dried fruit snacks and other fruit derivatives that are sold Winter Fancy Food event in San Francisco. The event also featured various
to wholesale companies like Walmart. exhibitors as well as seminars on food and health trends.

(continued from page 44.. Tanduay)

In an interview during the launch, Consul General Theresa Dizon-De Vega noted that
Tanduay’s new deal with Barclays and the Nets is a significant development for Philippine
products attempting to capture the global market. Through an innovative and bold sports and
multi-venue tie-up Tanduay has helped pave the way for more Philippine products to gain a
foothold in the global arena.

Representing Tanduay Rum at the launch were Mr. Paul Y. Lim, Mr. Joseph Chiong,
and Mr. Roger Spears of Tanduay Distillers Inc. and on the New York promotions side by Mr.
Michael Ang of Outbreak Media.

Tanduay was founded in the Philippines in 1854 and is the second largest rum
producer in the world, manufacturing over 18 million cases in 2016. It has won international Consul General Ma. Theresa Dizon De
awards for its high quality rums using a blending process crafted over 160 years ago. Vega talks about the business of and
marketing strategy of Tanduay Rhum to
Tanduay Rum is also recognized as one of the most decorated international spirit Mr. Paul Y. Lim, representative of
brands and is made from some of the world’s finest sugarcane in the world. Tanduay Distillers, Inc