Page 510 - Onboarding May 2017

Applebee's International Status Legend PIX Legend
2017 - C3 Mixed Combo New New Item PC
Campaign Dates: 05.08-07/09 Delete Deleted Item PI
Pix Add Picture Added LL
Pix Delete Picture Removed Core
Baseline Baseline Forecasted Forecast Incremental Forecasted 52 Week Low 52 Week High 52 Week Low 52 Week High
C3-Mixed Grill GOI Baseline Source
PRPD Sp500 GOI % PRPD PRPD Sp500 SP500 SP500 Campaign Campaign
C3 2017 Insert Items
1/2 Rack of Ribs + 4oz Sirloin 0.0 0.0 0.0% New item 0.7% 3.0 3.0 3.3 0.0 0.0 NA NA
1/2 Rack of Ribs + Chicken 0.0 0.0 0.0% New item 0.6% 2.8 2.8 3.1 0.0 0.0 NA NA
Shrimp Skewer + 4oz Sirloin 0.0 0.0 0.0% New item 1.0% 4.4 4.4 4.8 0.0 0.0 NA NA
Shrimp Skewer + Chicken 0.0 0.0 0.0% New item 0.9% 4.2 4.2 4.6 0.0 0.0 NA NA
Shrimp Skewer + Cedar Salmon with Maple Mustard Glaze 0.0 0.0 0.0% New item 0.6% 2.7 2.7 3.0 0.0 0.0 NA NA
Triple Chocolate Meltdown 8.1 8.4 1.7% C2 Forecast 1.7% 7.6 -0.5 8.4 6.0 8.6 C4 2016 C8 2016
The Classic Combo 9.9 10.3 2.1% C2 Forecast 2.1% 9.4 -0.6 10.3 0.0 10.8 C1 2016 C8 2016
Boneless Wings (S&PP) 21.5 24.9 5.0% Category Average Wk 51 6.2% 28.2 6.8 31.0 22.6 29.1 C8 2016 C5 2015
$Add Woodfired Grill Shrimp Skewers 2.9 3.0 0.6% C2 Forecast 0.6% 2.7 -0.2 3.0 0.0 0.0 NA NA
Total C3 Insert Entrees 42.4 46.6 9.3% 14.3% 65.0 22.7 71.4
C3 2017 Insert Sides Baseline Baseline GOI Baseline Source Forecasted Forecast Incremental Forecasted 52 Week Low 52 Week High 52 Week Low 52 Week High
PRPD Sp500 GOI % PRPD PRPD Sp500 SP500 SP500 Campaign Campaign
$Add Fries 10.2 11.9 2.4% Category Average Wk 51 3.0% 13.5 3.3 14.8 0.0 27.4 C2 2016 C2 2016
Add Fries 7.4 8.6 1.7% Category Average Wk 51 2.2% 9.8 2.4 10.8 8.4 40.4 C8 2016 C2 2016
Add Broccoli 23.1 26.9 5.4% Category Average Wk 51 6.1% 27.9 4.7 30.6 9.2 31.3 C5 2015 C7 2016
Add Garlicky Green Beans 14.3 16.5 3.3% Category Average Wk 51 3.8% 17.2 2.9 18.8 0.0 22.4 C1 2016 C7 2016
$Add Loaded Mashed Potatoes 0.2 0.2 0.0% Category Average Wk 51 0.1% 0.2 0.0 0.3 0.2 0.5 C8 2016 C1 2016
Steak Side - Mashed Potatoes 23.2 26.9 5.4% Category Average Wk 51 6.1% 27.9 4.7 30.6 25.3 36.3 C8 2016 C1 2016
$Add 4-Cheese Mac & Cheese 4.1 4.8 1.0% Category Average Wk 51 1.1% 5.0 0.8 5.4 0.0 5.4 C1 2016 C4 2016
Steak Side - 4-Cheese Mac & Cheese 2.8 3.3 0.7% Category Average Wk 51 0.8% 3.4 0.6 3.8 0.3 15.2 C5 2015 C4 2016
$Add Maple Pecan Mashed Swt Potatoes 2.6 3.1 0.6% Category Average Wk 51 0.7% 3.2 0.5 3.5 0.0 3.3 C1 2016 C8 2016
Steak Side - Maple Pecan Mashed Sweet Potatoes 1.2 1.4 0.3% Category Average Wk 51 0.3% 1.5 0.2 1.6 0.2 6.2 C5 2015 C4 2016
$Add Sweet Potato Fries 3.7 4.3 0.9% Category Average Wk 51 1.1% 4.9 1.2 5.4 0.2 4.6 C1 2016 C8 2016
$Add Wood-Fire Grilled Veggies 2.6 3.0 0.6% Category Average Wk 51 0.7% 3.2 0.5 3.5 0.0 3.5 C1 2016 C7 2016
Steak Side - Wood-Fire Grilled Veggies 1.2 1.4 0.3% Category Average Wk 51 0.3% 1.5 0.3 1.6 0.3 13.3 C5 2015 C4 2016
Steak Side - Baked Potato 8.5 9.8 2.0% Category Average Wk 51 2.2% 10.2 1.7 11.2 5.6 12.3 C2 2016 C7 2016
Steak Side - French Fries 46.1 53.5 10.7% Category Average Wk 51 13.4% 61.0 15.0 67.0 8.5 57.8 C1 2016 C8 2016
$Add Sweet Potato Fries (AIB) 0.1 0.1 0.0% Category Average Wk 51 0.0% 0.1 0.0 0.1 0.1 0.5 C7 2016 C2 2016
Add Sweet Potato Fries (AIB) 1.5 1.8 0.4% Category Average Wk 51 0.4% 2.0 0.5 2.2 1.7 5.1 C8 2016 C2 2016
Add Sweet Potato Fries Refill (AIB) 0.0 0.0 0.0% Category Average Wk 51 0.0% 0.0 0.0 0.0 0.0 0.0 C5 2016 C1 2016
Sub Sweet Potato Fries (AIB) 1.2 1.3 0.3% Category Average Wk 51 0.3% 1.5 0.4 1.7 1.2 4.7 C8 2016 C2 2016
Total C3 Insert Sides 154.1 178.9 35.8% 42.6% 194.0 39.9 213.0