Page 18 - July 2023 INET Magazine

By Shawn Renee Jones
The concept of "Networking" was initially The essence lies in fostering meaningful
coined by Bill Lewis, a highly regarded relationships based on trust, reciprocity, and
telecommunications expert and consultant, in mutual support. When individuals integrate
1985. Lewis used this term to delineate the business networking with social networking,
act of linking individuals together to establish they establish a diverse network comprising
a business network. However, over time, the people from different backgrounds, industries,
notion of networking has taken on a and areas of expertise. This creates an
somewhat unfavorable connotation as people opportunity to gain valuable perspectives and
tend to disregard its genuine purpose. insights.
Networking is not solely about transactions;
it revolves around forging substantial Networking is a critical component of
relationships. It entails bridging the realms of achieving success and longevity in the
business networking and social networking to professional world. By actively cultivating
cultivate valuable connections. relationships through consistent
communication, assisting when needed, and
Business networking opens up opportunities being attentive to others' needs and requests,
for career advancement and new business networking becomes more impactful and
partnerships. It provides a platform for meaningful. Moving beyond a transactional
exchanging ideas, sharing knowledge, and approach to a more social one not only
finding prospective clients or collaborators. strengthens business referrals but also
By building a strong network, professionals fosters loyalty among our network.
can gain access to resources, information,
and opportunities that they may not have It is essential to remember that people
otherwise been aware of. always remember how they are treated.
Taking the time to build genuine social
In addition to the tangible benefits, connections with others yields significant
networking also helps to enhance one's benefits. People crave appreciation and want
professional reputation and personal brand. to feel valued. The best way to achieve this is
By actively participating in industry events, by approaching interactions with honesty and
conferences, and online communities, treating others with kindness—a concept
individuals can showcase their expertise, gain often referred to as paying it forward.
visibility, and establish themselves as
thought leaders or experts in their field. In conclusion, networking remains a crucial
element of professional achievement and
Networking can manifest in various ways, adaptation in today's interconnected society.
such as attending industry conferences, By devoting time and energy to establishing
joining professional organizations, robust networks, individuals gain access to
participating in online communities, and valuable resources, expand their
actively engaging with peers and influencers opportunities, and elevate their professional
on social media platforms. To effectively reputations.
cultivate a strong network, one must adopt a
proactive and strategic approach to identify
and connect with individuals who can
contribute value. However, simply attending
events and collecting business cards is not
sufficient for building robust connections. It
requires genuine authenticity, effort, and a
mindset of reciprocity.
Shawn Renee Jones, iNETrepreneur Network
Page 18 I iNETrepreneur Magazine www.inetrepreneurnetwork.com
sjones@inetrepreneurnetwork.com