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A Website Directly

on Search

By Craig Darling

You may have heard of a feature Building this “website” for Google It’s the way of the future.
called Google My Business is relatively easy. When done,

Profiles, but how much do you it can be clicked to get to your There are a number of tricks you

know about it? location (allowing phones and can use to make your profi le more

navigation to direct prospects to relevant. In fact, if you use the
In the last couple of years, Google, you), it offers clicks to purchase affi liated Google Tools, you can

like it’s counterparts, has worked your products, book your services, make it more relevant every day.
to keep you on their products sign up for your emails, watch your Some of my clients have their
longer. To that end, they’ve started videos, engage your social media Google Profi les top the search
to give preference to companies and more. All directly from search! engine results for their businesses,
that actually reduce the number They don’t need to navigate to 80,000 ti mes a month or more
of clicks that customers need to your website and Google will because of these tools properly
perform to get exactly what they reward you for this. This really used. Imagine how much additi onal
want. is becoming a rapid change, get business you could expect if you

Enter, Google My Business—a in now while only about 5% of had a full website that was seen by
complete website located on businesses in the US are using the 10K or more unique viewers every

search. Proper management platform. Because it’s organic, the month.
of this profile can deliver your quicker you adopt this technology,

website consistently to the very the better and longer-lasting the Could you convert this traffi c?
top of Google Search. When GMB results. The idea is to become

is triggered by search algorithms, relevant on search engines. I say, “You have a better chance
it always comes up as the number than when not being seen at all.”
one search result. Imagine you pay $1 a click for a
PPC campaign. When your ad Craig Darling Owns Darling
Not two or three. comes up in search, the only thing Companies. A complete suite
that can be done if they engage of GMB specifi c operati ons for
Not on the second or subsequent is click. When your Google My entrepreneurs, small businesses,
pages. Business profile shows up on a independent marketers, and

search, from right there they can nati onwide franchises.
Number one. engage and/or do business with
you. Book your 15-minute discovery
There are aspects of other Google call today at www.DarlingDigital.
search engines such as image and Do you see the advantage here? us

maps, but this article is only about
Google Primary Search. Direct engagement from search.

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