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Lori Osborne, Founder and Chief Solution Architect for
BizBolster Web Solutions. She is a public speaker,
published best-selling author, website designer, and a
SEO tools specialist. Lori has 30+ years’ experience in
technology and has been a small business owner for over
15 years and understands the challenges small business
owners face with technology and digital marketing
solutions.

Showcase your expertise: Demonstrate
your expertise by providing useful
content that also addresses your
visitor’s pain points. Share case studies,
By Lori Osborne helpful tips and tricks, and success

stories that illustrate your knowledge
The philosophy of building know, like, and trust and abilities. The very best way to do this
with prospects to drive sales has become quite is through blogs! With blogs, you not only
popular in recent years, coined by a few well- help build know, like, and trust, you also
known sales and marketing geniuses like Zig help your Search Engine Optimization
Ziglar and Bob Burg. But what does this truly (SEO).
mean, especially with a website where you’re not Provide social proof: Use social proof,
even directly engaging with the prospect? Here
are 8 tips you can apply to your website today such as customer reviews and
testimonials, to show that others have
to help build know, like, and trust with your
website visitors: had a positive experience with you. Make
it easy for visitors to find and read
Know your customer avatar and speak their reviews by sprinkling them throughout
language: Start by assessing WHO you serve your website. Also provide a link to where
then speak their language. What are their your testimonials are posted (i.e. Google
common traits: age, occupation, marital or Facebook).
status, education, financial level, etc? Then
determine their pain points – in other words, Use high-quality visuals: Use high-quality
why do your clients come to you? It is always visuals, such as images and videos, to
easier to build a relationship with someone showcase your products, services, and
when they feel you “get” them. team. Use professional photography and
videography to make your website look
Give something of value: Have a free opt-in polished and professional. (And be sure to
that your customer avatar would consider properly obtain any copyrighted images!)
valuable and would even be willing to pay for.
Make this something that also demonstrates Make it easy to contact you: Provide
your expertise, such as an e-book, a guide, a clear contact information such as your
video with tips and tricks, etc. Not only does phone number, email address, social
this help build know, like, and trust, but it also media platforms, and physical address
helps build your email list. (when relevant). You may even consider a
chat bot for real-time engagement.
Be transparent: Be open and honest with your
audience about who you are, what you do, and Provide guarantees: Provide guarantees,
why you do it. Share your mission, values, and such as money-back or replacement
goals. Use clear and simple language that guarantees and free trials to reduce the
your audience can understand. risk for your customers and show that
you stand behind your products and
services.

Lori Osborne, BizBolster Web Solutions LLC.
Page 20 I iNETrepreneur Magazine https://www.bizbolster.com
Email: lori@bizbolster.com