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STEP EXPLORE POTENTIAL

2 JOBS, EMPLOYERS,

TRENDS AND JOB

PROSPECTS

Once you’ve identified which type of career transition you’ll be making,
you’ll want to learn more about your target destination – that is, what are
the potential jobs, who are the potential employers, and what’s going on in
the industry? This research will help you in a number of ways.
First, it will help ensure that you look to the best opportunities. Second, the
more you know about the big picture, the more compelling you’ll be in an
interview. Third, you’ll have a good snapshot of what your target employers
are looking for in terms of skills and work background – a really important
consideration when you’re ready to position yourself for your preferred
opportunities.
What are some of the ways you can learn more about the direction you’d
like to pursue?

Read relevant publications. Check with your local public library or
use an online search engine to search for “magazines” and your area
of interest. Your goal is to identify at least three publications relevant to
your target career change and begin monitoring them for industry trends,
company mentions, people profiles, salary data, regulatory issues, and any
other information that might affect your job and/or employer choices.
Monitor online media. Sign up for e-newsletters, blogs, social media
groups (LinkedIn, Facebook, etc.) and any other online resources of
potential relevance that may provide breaking news, trends or analysis of
your target industry. Similar to monitoring key publications, this information
not only makes you look knowledgeable in an interview, it can also point
you toward the best opportunities for your particular goals.
Join key professional associations. Professional associations offer
three really important benefits to those transitioning careers.

First, they provide automatic access to the names and contact information
of other members, who are already working in your area of interest.
You can see where they work, their job titles, and usually their contact
information if you’d like to reach out to them for an informational interview.

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