Page 51 - Cowch eBook - Staff Manual 2019

Social media policy

Cowch utilises social media to connect with the community. Social
media is used to enhance Cowch’s profile and reputation, to listen
and respond to guest feedback, and to drive revenue, loyalty and
advocacy.

Staff are encouraged to follow Cowch on Instagram and Facebook and
to support Cowch’s activities on these platforms while adhering to the
guidelines below.

• The company’s social media channels are administered by a
specialist marketing team. If you have content you wish to share via

these channels, please forward it to your manager for review and
forwarding.
• Be aware of Cowch’s associated hashtags, locations and accounts
and encourage guests to utilise these when posting to social media.

• Encourage positive guest feedback on social media review sites

such as Facebook, Google, Yelp, Zomato and Trip Advisor.
• As representatives of Cowch, employees are expected to conduct
themselves on social media platforms in the same professional

manner as when they are on the premises. Employees are expected
to respect the views and opinions of others and to demonstrate
respect for the company, it’s ownership, guests, vendors, employees
and competitors.

• The company and its employees are committed to following best
industry practices in social networking, to being
responsible citizens and community members,
to listening to feedback and responding
appropriately, and to communicating in a
courteous and professional manner.

• Behaviour and content that may be deemed
disrespectful, dishonest, offensive, harassing

or damaging to the company’s interests or
reputation is not permitted.
• The use of social media channels on

company time for personal purposes is
not allowed.

• Staff should never make a personal
comment that may be misunderstood as
expressing the thoughts or opinions
of the company as a whole.

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