Page 7 - Jericho Force of the Future

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ANTI-TERRORIST
RUBBISH BIN
WGCDR Jerome Reid
Plan Jericho DR SAM BUCOLO AND JEROME REID,
PROFESSOR DESIGN INNOVATION,
UTS: DESIGN INNOVATION RESEARCH

AIR FORCE

BY DESIGN " THE POINT IS SIMPLE, STEP AWAY AND FREE YOUR MIND FROM TODAY, FROM THE

STATUS QUO, THEN REMOVE ALL PERCEIVED BARRIERS AND RE-IMAGINE A FUTURE

WITH NO LIMITS, NO PRE-CONCEPTIONS AND NO CONVENTIONAL WISDOM."

What does a haute couture dress technology is not enough – Air Force accepted wisdom and slaughter the commitment to innovation that complex and ambiguous environment, NSW Transport was considering an
designed by Pierre Cardin, a needs to be agile, integrated, and able sacred cows. recognises complex problems where we cannot solve new problems option to buy thousands of expensive
beehive designed by father and son to better exploit the capabilities of our Richard Buckminster Fuller and then solves them. We took using old methods. blast-proof garbage bins for railway
Stuart & Cedar Anderson, and a technologies, systems, partners and said, “You never change things by a different approach - to bring So where is the link to dresses, stations. That is until the design
clear garbage bin designed by the people. fighting the existing reality. To change leading design thinkers and design beehives and garbage bins? thinkers from UTS made them realise
UTS Designing Out Crime Centre, The Plan Jericho team arguably something, build a new model that thinking methodologies to a range Ever wondered why the catwalks that they were solving the wrong
have in common with the Royal has one of the best jobs in Air Force, makes the existing model obsolete.” of our biggest strategic challenges, of Milan, London and Paris parade problem. The problem was not how to
Australian Air Force? if not Defence: find the things that are So we did. We built Air Force by ranging from aerospace research, seemingly bizarre clothing that few create a blast-proof garbage bin. The
holding us back from harnessing the Design. to acquisition reform, and the people would consider wearing? problem was how to render the railway
We are all using Design Thinking to combat potential of integrated force Air Force by Design is an innovation transformation of Air Force’s education The rationale is simple – step away station safe and not cause commuter
envisage a bold and ambitious new and fix it – ‘smash down the walls’, if and collaboration ecosystem being and training system. and free your mind from today, from chaos. The real answer was far
future. We are all using prototyping you may. Our diverse little team has prototyped through Plan Jericho. We decided to go to the source the status quo, remove all perceived simpler and cheaper – a clear plastic
and experimentation to solve complex been put together with this spirit in Its purpose is to allow Air Force of the spring, partnering with the barriers. Re-imagine a future with no garbage bin at the fraction of the
problems. We all disrupt the status mind. It is set up for success with a to mindfully disrupt the whole Australian leaders in design thinking limits, no pre-conceptions and no original cost, with design features that
quo by rendering old ways of doing direct reporting line to Deputy Chief organisation through the application of at the University of Technology conventional wisdom. Then design limit the dumping of large items and
things obsolete. Plan Jericho was of Air Force and Air Commander leading innovation tools, and to solve Sydney’s (UTS) Design Innovation and prototype a more feasible solution allow for easy police examination. This
created to disrupt the way Air Force Australia, enabling this transformation complex problems and find and deliver Research Centre. Design thinking that de-risks alternative paths to that also had the unintended consequence
plans, thinks and operates. to be led at the most senior levels. I capability advantages wherever they has empowered Air Force to think future. of encouraging commuters to re-cycle
Our aim is to set Air Force on a feel totally honoured and privileged to are to be found - from academia to differently about how we define Cedar Anderson did this when he more diligently.
pathway to becoming one of the most be a part of this team, especially as defence industry to the vibrant start-up and re-frame problems, and test re-imagined a beehive that effortlessly We are delighted that Navy has
technologically advanced air forces an ex-Army infantry officer deliberately community. solutions by envisaging new realities, surrendered its honey at the turn now formally joined Air Force and UTS
in the world by 2030. In a rapidly recruited from green to blue to do just This is not a temporary ‘sugar designing alternatives and then of a lever, with no smoke, no bee in this transformational collaboration.
changing and unpredictable global one thing – disrupt, mindfully. I get to rush’. It is not the latest management prototyping them. We are operating suits and no painful stings required. Together we plan on doing great
environment, simply having the latest ask the ‘dumb’ questions, challenge consultancy fad. It is a long-term in an increasingly volatile, uncertain, Conventional wisdom is now obsolete. things to disrupt Defence by design.

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