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The Future of Recruitment, Retention and Marketing

A6 - Nurturing and Marketing Organizational Culture to E4 - The DISC Model of Human Behavior and
Boost Employee Retention and Referrals How It Can Work For You
Dan Dunlop, Principal Jeri Ann Kelly, CNO Post Acute, McBee
Jennings Health Certified Leadership Coach, Speaker Trainer, the John
Monday, April 29 | 10:30-12:00pm Maxwell Team, Certified DISC Consultant
In home health, hospice, and home care organizations, Tuesday, April 30 | 1:30-3:30pm
recruitment and retention of employees is a top priority.
One power way to address recruitment and retention is By understanding and using the DISC Model of Human
through an internal branding campaign that promotes a Behavior, attendees can improve productivity, reduce
positive organizational culture. Elements of that campaign conflict and relate to others more effectively within their
can then be shared with external audiences (prospective organization. The DISC assessment will identify traits that,
employees) to better position the organization as an
employer of choice. In this presentation, the presenter will with a positive approach, will change how you interact with
share a case study from Alliance Behavioral Healthcare, everyone around you.
based in Morrisville, NC. He will begin by addressing the
need to formally assess the organization’s internal culture
and develop a plan to address specific challenges identified F2 - How to Motivate Remote Teams
in the assessment. Then Dan will walk the audience through Christina A. Nuqui, MSW
the process of developing an internal branding campaign Onboarding Specialist/Operations Coordinator
that can eventually be shared with external audiences. Home Health Solutions, LLC
Attendees will leave this presentation with the tools they Tuesday, April 30 | 3:15-4:15pm
need to return to their organizations and use a positive
internal culture as a powerful marketing and branding Do your employees feel isolated or undervalued? Do you
tool that can boost internal morale and improve employee
recruitment efforts. feel like you don’t have any control of your remote staff?
In this presentation we will discuss motivating your remote
D5 - Retention Strategies That Work for the employees to increase productivity. We will also discuss
Home Care and Hospice Industry different management techniques for remote leaders.
Eric Scharber, Principal
Simione Healthcare Consultants
dba Exact Recruiting G6 - Brand Ambassadors: Delivering Your
Tuesday, April 30 | 10:45-12:15pm Value Proposition Everyday
No matter the challenges your organization faces, no issues Adrian Killebrew, Business Development Executive
is as important as that of Talent Acquisition and Retention. Axxess
In the coming years, winners and losers in this industry will Tuesday, April 30 | 4:30-5:30pm
be determined by which organizations can become the
employer of choice and who can hold onto top talent. This For the first time in history, five generations can be found
session will outline key areas to focus on when developing working side by side in the workforce. A talent gap is forming
your talent retention strategy. In addition, you will learn
what staff are looking for in an employer and the differences as Baby Boomers age into retirement and Millennials climb
in general perceptions. There will be many “takeaways” the corporate ladder. In 2016, 60 percent of all home care
that can be immediately implemented to improve your workers were part time or part year workers. Learn how to
organization’s ability to attract and retain the finest staff in deliver on your value proposition as a recruitment strategy
the market! to engage, enable, and energize the evolving workforce.

F1 - Home Care and Hospice Advocacy: Leveraging Grassroots to Make a Difference
Get ready for 2019 Home Care & Hospice Legislative Day on May 1
Tuesday, April 30 | 3:15-4:15pm
Lawmakers make decisions every day that Panel:
impact home care... from what is covered, to Lee Dobson and Cai Yoke - BAYADA Home Health Care
the reimbursement rate, and how we deliver
care. Join us for an interactive session where Mary Alice Mirek - Well Care Home Health
you will learn the issues and how to approach Lou Ann Jones - 3HC
a lawmaker to garner support for home care.
The speaker panel will share advocacy tactics • Define political advocacy and its role in home care
and approaches that you can immediately • Outline effective strategies and approaches for working with legislators and
use during lobby. Further, you’ll be able to review Do’s and Don’ts
practice your pitch during a mock legislative • Review the legislative “ask” to gain practical advice for garnering support
meeting. By leveraging grassroots together, from lawmakers
we will make a difference for our clients/ • Practice a mock legislative meeting
patients and the staff who care for them at • Open forum
home.

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